Turn Leadership, Transformation and AI Ambition into Execution

AYB helps international organisations strengthen leaders, activate managers, and change how teams work. Our senior practitioners combine business experience, facilitation, coaching, consulting, and practical AI adoption to address real organisational challenges.

Our senior practitioners combine business experience, facilitation, coaching, consulting, and practical AI adoption to help leaders and teams move from intention to execution.

Discuss Your Challenge

Explore Our Work

Senior business practitioners. International delivery. Local understanding. Practical application.

AYB works with leaders, managers and teams across Europe and Asia, particularly in complex, international and regulated organisations.

Our programmes can be delivered in English, French, Mandarin and Cantonese, with practitioners selected according to the client’s business context, geography, culture and leadership population.

500+

Leaders Supported

Senior and mid-level leaders across global organisations

20+

Countries Covered

International delivery across Europe, Asia, and North America

8+

Languages

Multilingual facilitation and coaching capability

85%

Repeat Clients

Organisations that return for additional engagements

Global consistency. Local relevance.

A global leadership model only creates value when people can apply it locally

International organisations need a common strategic direction, shared values, and consistent leadership expectations.
But leadership doesn't look the same in every market.
Cultural expectations, regulatory environments, employee relationships, and business realities influence how leaders communicate, make decisions, manage performance, and build trust.
AYB helps organisations preserve global consistency while making leadership expectations relevant and actionable locally.

We help leaders and teams:

01

Understand the intent behind global strategies and leadership models

03

Apply global expectations to local business situations

04

Navigate tensions between headquarters and regional priorities

05

Adapt communication and facilitation to local culture

02

Translate principles into observable behaviours

06

Build local ownership without diluting global standards

Transformation only happens when behavior changes

This can appear when:

Decisions are made but not implemented
Managers wait for direction rather than taking ownership
Leaders avoid difficult conversations

Organisations often have a clear strategy, established leadership principles, and access to new technologies.

Yet execution remains inconsistent because daily behaviors and ways of working do not change.

Strategy is not translated into team priorities
Global leadership models feel disconnected from local realities
Regional teams struggle to interpret headquarters’ expectations
Functions work in silos
Transformation programmes lose momentum
Employees have access to AI tools, but do not change how they work
Leadership programmes create awareness but have limited application

AYB helps close the gap between organisational ambition and workplace reality.

Where do you need change?

Start with the challenge, not the workshop

01

Develop your leaders

For Learning & Development leaders building management and leadership capability across populations, countries, and cultures.

Typical Priorities

  • First-time managers
  • Experienced managers
  • Managers of managers

  • Senior leadership

  • Leadership-team effectiveness
  • Leadership-model activation
  • AI-enabled leadership

02

Strengthen your organisations

For CHROs and HR leaders translating enterprise priorities into leadership behaviors, management routines, and action.

Typical Priorities

  • Manager effectiveness
  • Leadership accountability
  • Culture & behavior change
  • Leadership pipeline
  • Transformation readiness
  • Cross-functional collaboration

03

Improve execution

For COOs, Managing Directors, and business leaders addressing the human barriers that stop strategy from becoming action.

Typical Priorities

  • Strategy execution
  • Decision-making
  • Leadership-team alignment
  • Accountability
  • Transformation
  • Operational effectiveness

04

Activate AI at work

For AI, transformation, HR, and business leaders moving from AI access and experimentation to responsible adoption.

Typical Priorities

  • AI for leaders
  • Function-specific use cases
  • Manager-led adoption
  • AI champions
  • Responsible AI practices
  • Leading human & AI teams

How AYB helps

Five ways we work with you

01

The Sandwich Manager

Manager 2.0: Leading Human and AI Teams

02

05

Manager Development

Practical development for managers at every stage of their leadership journey.

Leadership & Team Effectiveness

For leaders and teams navigating complexity, transformation, and international collaboration.

Leadership Team Effectiveness

Collective Accountability

Leadership offsites 

Strategic Thinking

Cross-Functional Collaboration

03

AI Adoption & AI Leadership

Business-led support from AI awareness to responsible workplace application.

AI for Leaders

AI Champions

Manager-Led AI Adoption

Executive coaching

Leadership-transition coaching

Responsible AI Practices

Strategy workshops

Team coaching

Group coaching

Transformation workshops

Business simulations

04

Executive & Team Coaching

Individual and collective coaching through transitions, complexity, and change.

Strategic Offsites & Workshops

Senior facilitation for the conversations, decisions, and actions that matter.

First-Time Manager Essentials 

Coaching Skills for Managers 

How we work

Align globally. Understand locally. Apply practically.

1

Align

Understand the global strategy, leadership model, values, and expected behaviors.

2

Diagnose

Explore the local culture, business context, leadership challenges, and current ways of working.

3

Localise

Translate global expectations into relevant language, examples, dilemmas, and management practices.

4

We do not replace the organisation’s global model. We help leaders understand it, interpret it, and use it in their daily work.

Experience

Create interactive learning through practical exercises, peer discussions, simulations and real business situations.

5

Apply

Help participants test new behaviors, tools, and practices in their daily work.

6

Reinforce

Support change through coaching, peer learning, manager involvement and follow-up sessions.

7

Measure

Review whether the expected behaviors are becoming visible and useful in the workplace.

From a workshop to sustained behavior change

Our objective is not simply an engaging learning experience. It is to help people change how they lead, decide, and work.
  • Stakeholder interviews
  • Business simulations
  • Workplace experiments
  • Impact reviews
  • Participant diagnostics
  • Peer learning
  • Manager conversations
  • Leadership assessments
  • Workshops
  • Executive or group coaching
  • Follow-up sessions
  • Action plans

Selected client challenges

Our work starts with the challenge

Explore our work

Built for complex organisations

Where global standards meet local realities, risk, and transformation

Financial Services

We understand the leadership realities of:
  • Matrix organisations
  • Front-office and support-function relationships
  • Regional and global tensions
  • Risk, compliance and control environments
  • Client coverage
  • Transformation fatigue
  • Accountability across functions
  • AI adoption in regulated environments

Luxury and Consumer Organisations

We understand the importance of:
  • Brand consistency
  • Local market relevance
  • Retail and corporate collaboration
  • Regional and headquarters alignment
  • Client experience
  • Boutique leadership
  • Service culture
  • Talent development
AYB has particular experience in environments where leaders must balance global standards, local realities, performance, risk, and transformation.

International Organisations

We help leaders navigate:
  • Cross-cultural leadership
  • Distributed teams
  • Global and local priorities
  • Different leadership expectations
  • Multilingual environments
  • Transformation across markets

Our practitioner

Senior practitioners selected for each assignment

AYB brings together experienced facilitators, coaches, former executives and transformation practitioners across Europe and Asia.

Each assignment team is selected according to:

  • Business challenge

  • Industry

  • Geography

  • Language

  • Leadership population

  • Organisational context

  • Cultural environment

Our practitioners combine facilitation capability with real business experience.

They are comfortable working with senior leaders, technical specialists, functional experts, and diverse international teams.

Samuel Demarais Facilitator

Hoi Lai Yeung Facilitator

James Ching Facilitator

Nina Segura Facilitator

Tamami Shudo Bord Facilitator

Josephine Paris Facilitator

Jack Ho Facilitator

Camille Cheng Facilitator

Luba Diasamidze‍ ‍ Facilitator

Meet our practitioners

Insights

Ideas for leaders navigating change

Our insights focus on practical leadership and organisational challenges.

Topics include:

The Sandwich Manager

Leading human and AI teams

Accountability

Strategy execution

Manager 2.0

AI adoption

Leadership-team effectiveness

Trust

Cross-functional collaboration

Expertise in the age of AI

The productivity myth

Explore our insights

Let’s talk

What needs to change in your organisation?

Tell us about the leadership, team, transformation, or AI adoption challenge you are working on.

Discuss your challenge

We will help:

  • We explore what you are trying to achieve, who is involved, and what is getting in the way of progress.

  • Together we pinpoint where an intervention will make the most difference, from a focused workshop to a longer leadership journey.

  • We give you an honest view of whether our approach, practitioners and experience fit your context.